What Is a Buyer Presentation?
A buyer presentation is the document, slide deck, or branded website a real estate agent walks buyers through during a buyer consultation. It introduces you, outlines the home-buying process, explains your fee and how it's paid, covers the inspection and closing phases, and sets expectations for how you'll work together. After the NAR settlement, a strong buyer presentation is how most successful buyer's agents open every new relationship and get a buyer agreement signed — and the smartest agents host theirs at a permanent link they reuse with every new buyer.
